Xsolla, a leading global video game commerce company, has announced the launch of Xsolla Offerwall, an innovative solution designed to enhance monetization and player engagement. One of the biggest challenges for developers is finding effective ways to generate revenue from players who do not make in-app purchases. With this new tool, developers can create a balanced monetization strategy by allowing users to earn virtual rewards by completing missions or sponsored actions, increasing both interaction and revenue growth.

Standing out from traditional market solutions, Xsolla's new offering provides a highly advantageous revenue-sharing model, allowing developers and publishers to retain up to 90% of earnings—well above the industry average of 30% to 60%. This approach not only ensures a significant increase in revenue but also offers greater flexibility for global monetization at scale.

The system’s integration is seamless and brings multiple benefits to developers, including increased player engagement through diverse tasks such as Cost Per Install (CPI), Cost Per Engagement (CPE), and Cost Per Acquisition (CPA). Additionally, SMS-based authentication ensures a secure experience by reducing fraud before offer completion. Another key feature is the introduction of Xsolla Points, a rewards system that keeps players engaged by offering incentives beyond in-game currency.

“With this solution, we are enabling developers to unlock new revenue streams while providing players with rewarding and engaging experiences,” said Chris Hewish, Chief Strategy Officer at Xsolla. According to him, this innovation represents a significant shift for studios looking to expand their monetization strategies and strengthen their connection with the gaming community.

The new tool is now available to developers and advertisers in the United States, with plans for global expansion. By offering a more flexible and profitable approach, the company reinforces its commitment to connecting players and content creators through innovative and accessible solutions.