Xsolla, globally recognized for its work in supporting video game commerce, announced a unified lineup of programming for The Game Awards week in Los Angeles. The initiatives reinforce the company’s commitment to bringing the community and ecosystem closer together, supporting creators, strengthening the relationship between games and players, and expanding the reach of titles into new markets. Activities include its partnership with GamesBeat Hollywood & Games 2025, participation in Day of the Devs: The Game Awards Digital Showcase, involvement in Games for Love's The Game Gala, and the reveal of Xsolla’s new brand identity.

The centerpiece of the company’s presence throughout the week is the brand refresh, which reflects its future-oriented vision and the goal of building everything developers need to create successful video game businesses across multiple platforms. This movement reaffirms Xsolla’s role as a strategic partner in the growth of the global industry.

"For over 20 years, Xsolla has always been about making the complex seamless for developers and publishers," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "Our refreshed identity reflects our future mission to bring opportunities together and to build all the things for creators to help them create, monetize, distribute, and market great experiences. We believe in the future of games, from passion projects to the biggest studios all over the world."

Xsolla will be participating and helping to bring the community together during The Game Awards week. The full schedule of activities includes:

Day of the Devs: The Game Awards Digital Showcase

​December 10, 2025

10:00 AM PT

Streamed globally across YouTube, Twitch, and major platforms

The Game Gala

December 10 - Industry & Fundraising Day

9 AM-5 PM followed by The Game Mixer 7-10 PM PT

December 11 - The Main Event

9 AM-3 PM followed by VIP + Creator Masquerade Ball 7 PM-12 AM PT

Lightspace Studios, Los Angeles, CA

 The Game Awards 2025

December 11, 2025

Opening Act: 4:30 PM PT / 7:30 PM ET 

Peacock Theater, Los Angeles, CA 

In-person at the Theatre and streaming free across major global platforms

GamesBeat Insider Series: Hollywood & Games 2025 — Presented by Xsolla & GamesBeat

December 11, 2025 

8:00 AM – 1:00 PM

Grammy Museum, Los Angeles, CA

Featuring three cornerstone sessions shaping the day's conversations:

• Cross-Platform Worldbuilding Session (9:25–9:50 AM) with Halley Gross and David Baronoff, moderated by Justin Berenbaum, SVP, Global Industry Relations and Funding, Xsolla.

• Debate on the Future of Games Entertainment (11:25–11:50 AM) with Akash Nigam, CEO of Genies, and Derek Douglas, Head of Video Games at CAA, moderated by Berkley Egenes, Chief Marketing & Growth Officer, Xsolla. 
• The Big Show Podcast: Hollywood & Games Edition, hosted by Alex Lee of GamesBeat with featured guest Berkley Egenes and Founder & Chief Strategist, JadeInferno + Host, Deconstructor of Fun, Jen Donahoe.

The sessions scheduled throughout the week also highlight the growing convergence between games, storytelling, and filmed entertainment, aligning the shared vision between Xsolla and GamesBeat. The goal is to foster discussions around worldbuilding, adaptation, cross platform storytelling, and the creative opportunities shaping the future of entertainment.

"With the industry advancing quickly, moments like The Game Awards week remind us how connected our community has become," said Chris Hewish, President at Xsolla. "Developers, storytellers, and partners around the world rely on foundational systems that support their vision. Our expanded presence this week reflects our commitment to meeting those needs with clarity, consistency, and thoughtful collaboration. We're proud to continue operating as the quiet force that helps creators bring their worlds to life."