Xsolla, one of the leading global video game commerce companies, is strengthening its commitment to mobile game developers through a strategic partnership with Pocket Gamer Connects (PGC) in 2025. As a leader in Web Shop development and management, with over 500 stores generating revenue, the company also excels in direct-to-consumer monetization in the gaming sector. During PGC's global events, Xsolla will showcase its latest innovations in monetization, user acquisition, and cross-platform analytics for mobile games.

The company will sponsor several Pocket Gamer Connects events throughout the year, bringing its expertise in direct monetization and engagement strategies to developers worldwide. These events include PGC San Francisco (March 17-18), PGC Dubai (May 7-8), PGC Barcelona (June 3-4), PG Summit Shanghai (July 30), Mobile Games Awards at Gamescom (August), and PGC Helsinki (October 7-8). At each event, the company will participate in panels, lectures, and networking sessions, offering data-driven insights to help developers expand their revenue beyond traditional app stores.

One of the key highlights of the company's presence at PGC will be its partnership with AppsFlyer, the global leader in app measurement and data analytics. Together, the companies have created an industry-first integration to solve cross-platform attribution challenges, allowing mobile game developers to track purchases made in Web Shops as in-app events and optimize their user acquisition and retention strategies.

The company's Web Shop solution has already transformed mobile game monetization, enabling more than 500 developers to generate direct-to-consumer sales. With AppsFlyer integration, the platform now offers a complete view of the user journey, allowing for better decision-making and higher return on investment. This partnership eliminates the need for coding on the part of developers, making the process even more accessible and efficient.

"Our Web Shop has revolutionized how mobile game developers monetize online, and the integration with AppsFlyer takes this evolution to a new level," says Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "By connecting data between Web Shops and mobile applications, we empower developers with essential insights to optimize performance, increase revenue, and engage players more effectively. We are excited to interact with the community and exchange experiences at Pocket Gamer Connects events throughout the year."

The company's continued investment in mobile game commerce solutions aligns with Pocket Gamer Connects' mission to connect and support developers worldwide. With the combined strength of the Web Shop platform, AppsFlyer integration, and direct presence at key industry events, the company reaffirms its commitment to helping mobile game creators overcome monetization challenges and achieve sustainable growth.

"Pocket Gamer Connects is the premier event series for mobile game developers, and we are thrilled to have Xsolla as a strategic partner in 2025," says Chris James, CEO of Steel Media, Pocket Gamer's parent company. "Their expertise in mobile commerce, cross-platform engagement, and Web Shop monetization makes Xsolla an invaluable resource for developers looking to scale their businesses."

Through this partnership, the company ensures that mobile developers worldwide have access to the latest technologies, insights, and business models to thrive in today's competitive gaming market.