Xsolla, a leading global video game commerce company, has announced the launch of the Xsolla Publishing Suite, a comprehensive direct-to-consumer (D2C) distribution solution. Designed to help developers sell and distribute their games, the platform offers content management, payments, LiveOps, analytics, and pre-integrated marketing tools, regardless of the game's genre, monetization model, or stage in its lifecycle.

The D2C model has been gaining traction in the industry, allowing studios to take full control of their distribution and monetization without the limitations of traditional platforms. With 20 years of experience in this segment, Xsolla developed the Publishing Suite to meet diverse market needs, adapting to various business models, from major publishers to independent studios.

The solution provides a modular toolkit tailored to multiple strategies, such as maximizing direct game key sales across different platforms, creating custom-branded stores with full control over user experience, and reducing distribution fees. Additionally, it enables the development of multi-game publishing platforms, integrates unified purchasing across different devices, and enhances revenue through in-game stores and advanced monetization strategies.

Focusing on direct engagement with players, the Publishing Suite also allows developers to implement custom game launchers, provide continuous content updates, and create a seamless purchasing experience across PC, mobile, and web. The package includes an advanced data analytics system to personalize content and reduce player churn.

“With the launch of the Xsolla Publishing Suite, we’re enabling developers to overcome the challenges of direct-to-consumer sales with powerful, customizable tools,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. The platform aims to simplify player engagement and drive sustainable growth by optimizing monetization strategies and reducing internal development costs.