Xsolla, a leading global video game commerce company, has announced updates to its Cloud Gaming solution. Powered by the new Amazon GameLift Streams on AWS, the platform enables developers to deliver PC and mobile gaming experiences directly via a browser, eliminating the need for high-end hardware. The pay-as-you-go monetization model and cloud vendor aggregation make this solution accessible and scalable for studios of all sizes. With the global cloud gaming market valued at $6.91 billion in 2024 and projected to grow to $22.01 billion by 2028, the company is strategically positioning itself to expand its presence in this rapidly growing sector.

Unlike traditional platforms, Xsolla's solution is designed to meet the evolving needs of developers and players. The new updates allow studios to overcome hardware limitations, expand their global reach, and create new revenue opportunities. Additionally, the player experience is enhanced with features that streamline access and engagement with games directly from the cloud.

One of the standout features is "Play Before You Buy," which allows players to try full games or time-limited demos before making a purchase. This approach not only improves user acquisition but also enables publishers to sell game keys directly through cloud streaming. Another enhancement is compatibility with mobile browsers, including a virtual gamepad that seamlessly adapts PC games for mobile devices.

The solution also simplifies global launch processes, enabling developers to release their games across multiple regions within hours. Optimized architecture and advanced routing ensure players are connected to the most suitable cloud providers for their location. Additionally, strategic partnerships with industry leaders such as AWS and Tencent Cloud enable agile technical support and continuous feature implementation. In collaboration with Aethir, Xsolla is also offering up to $1 million in cloud credits for qualified partners.

Through Publisher Account, Xsolla’s developer interface, studios can promote their games with rewards and incentives such as welcome bonuses, free trials for new users, and referral programs. These initiatives strengthen community engagement and expand game reach, making the ecosystem more dynamic and accessible.

"We are redefining how developers bring their games to players," said Chris Hewish, Chief Strategy Officer at Xsolla. "Our new features address key industry challenges, such as hardware limitations, player acquisition, and retention, while providing scalable monetization opportunities without additional development efforts."

Developers worldwide have already begun adopting these updates, reinforcing Xsolla's commitment to innovation and accessibility in cloud gaming. The new features are now available for studios and publishers looking to expand their opportunities in the global market.